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CENTURY 21 Again Ranks Highest in Satisfaction & Recognition

The American Dream of Homeownership. For most, it may be the single largest purchase they will make in their lifetimes, offering the dual promises of security and stability and a valuable investment to pass on to their children and future generations.

The process and experience of home buying can be daunting, so consistency of service and investing in a trusted real estate company are key starting points for consumers in the market to buy or sell a home. Today, no other brand is consistently receiving third-party validation for its consistency of service and is valued more by home buying and selling consumers than Century 21 Real Estate LLC. In 2016, for example, the iconic C21® brand was recognized by two prestigious organizations with impeccable histories of delivering to market unbiased and unfiltered research on real estate companies consumers can rely on:

1) The CENTURY 21® System received for the third consecutive year the highest customer satisfaction ranking by the prestigious J.D. Power Home Buyer/Seller Satisfaction Study. The CENTURY 21 brand was awarded the “Highest Overall Satisfaction for First-Time Home Sellers, First-Time Home Buyers, Repeat Home Sellers, and Repeat Home Buyers (tied in 2016) among national full service real estate firms”.* and 2) The CENTURY 21 brand ranked highest in total brand awareness** among all consumers when presented with a list of real estate agencies for the 18th consecutive year, according to a recently released 2016 Millward Brown consumer survey. The Millward study also found that both the Latino Community at large and Hispanic Millennials endorse Century 21 Real Estate significantly higher than the competition, with total awareness of the CENTURY 21 brand among the Hispanic community at 91%, significantly higher than the nearest competitor at 69%. For Hispanic Millennials in particular, total awareness was at 88%, 24 percentage points higher than the next competitor at 64%. At 45%, Hispanic consumers also selected the CENTURY 21 System as the most recognized name in real estate, significantly higher than the nearest competitor at 32%.

The findings of these third-party research companies showcase the C21 organization’s strength in delivering consistency of service to home buyers and sellers in the local markets our independent brokers and sales associates live and work in.

Think about it: In today’s experience economy, customers and clients have unprecedented access to brands-both offline and online—and there is an explosion in the number of ways they choose to interact with professionals, services and technologies. So, for us, proud members of the CENTURY 21 System, consistency of service is in our ‘DNA’ throughout our global ecosystem. It’s how we remain relevant in the hearts and minds of today’s home buyers and sellers, who demand, and deserve, a real estate company that is honest and authentic from the first point of contact throughout the lifetime of relationship. Our slogan, SMARTER. BOLDER. FASTER.® coupled with a value proposition whose foundation is built on honesty, integrity and the highest standards of quality service, is resonating with consumers and helping home buyers and sellers of all ages make the best real estate decisions possible. And that, well, is why there’s no business like the real estate business and there is no brand like the iconic CENTURY 21 brand.

*The CENTURY 21 brand received the highest numerical score among 5 real estate companies for first-time homebuyers and sellers, repeat home buyers and sellers (in a tie for repeat home buyer) in the J.D. Power 2014-2016 HomeBuyer/Seller Satisfaction Study. 2016 study based on 1,453 total responses, measuring the perceptions and experiences of customers who bought and/or sold a home between March 2015 and April 2016, surveyed February-April 2016. Your experiences may vary. Visit jdpower.com

**Study Source: 2016 Millward Brown Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years. Brand awareness question based on a sample of 1,200 respondents. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. Recognition question based on consumers aware of brand. Results are significant at a 90% confidence level, with a margin of error of +/- 2.4%. The study was conducted by Millward Brown, a leading global market research organization, from May 4 - May 25, 2016.